Management and Entrepreneurship
ECTS credits: 3
Acquiring the knowledge and skills that will allow the students to successfully start and realize their own entrepreneurial and other projects, as well as managing the business by the principles of economical and social responsibility from the role of a future employee or entrepreneur.
Definition of management and basic management functions with the emphasis on planning (strategy, vision, mission, SWOT analysis), human resource potential and control (use of individual indices, absolute and relative change rates). CSR (Corporate Social Responsibility). Entrepreneurship. Marketing strategies (generic strategies) and competitive advantage. Entrepreneurial project (purpose, structure of the project and presentation).
Acquiring basic knowledge and skills necessary for starting and running a business. Students shall develop organizational and entrepreneurial competences, as well as skills of analytic reasoning, result interpreting, presenting and teamwork.
Having passed the exam, students will be able to: 1. Apply the knowledge from the fields of planning, managing human resources and control to business creating and managing. 2. Calculate and interpret the dynamics indicators in business analysis (individual indices, absolute and relative change rates). 3. Prepare a state of affairs diagnosis and present it (using SWOT and PESTLE analysis). 4. Develop a mission and a vision and create a marketing strategy of an entrepreneurial idea. 5. Develop a project assignment and gather a team that will conduct it. 6. Present the project. The aforementioned learning outcomes contribute to the learning outcomes of the study programme: - Apply ethical and professional principles for the responsible and efficient work performance - Use teamwork skills - Connect new knowledge with the adoption of new technologies and the application in the professional work