Management and Entrepreneurship
ECTS credits: 4
Acquiring the knowledge and skills that will allow the students to successfully start and implement their own entrepreneurial and other projects, and to manage the business by the principles of economic and social responsibility as a future employee or entrepreneur.
Definition of management and basic management functions with a focus on planning (strategy, vision, mission, SWOT analysis, PESTLE analysis), human resources management, leadership and control (application of individual indices, absolute and relative change rates). Measures of business success. Corporate social responsibility. Entrepreneurship. Start-up companies. Marketing strategies (generic strategies) and competitive advantage. Entrepreneurial project (purpose, structure of the project and presentation).
Acquiring basic knowledge and skills necessary for starting and running a business. Students shall develop organisational and entrepreneurial competences, as well as skills of analytical reasoning, result interpreting, presenting and teamwork.
Having passed the exam, students will be able to: 1. Apply the knowledge from the fields of planning, human resources management and control to business development and managing. 2. Calculate and interpret the dynamics indicators in business analysis (individual indices, absolute and relative change rates). 3. Prepare a business diagnosis and present it (using SWOT and PEST analysis). 4. Develop a mission and a vision and create a marketing strategy of an entrepreneurial idea. 5. Develop a business plan or an entrepreneurial project that will display relevant answers to the questions related to planning, starting, financing, organising, leading, developing and monitoring the entrepreneurial venture (teamwork). 6. Present the project. These learning outcomes contribute to the following outcomes of the study programme of motor vehicle maintenance: - Use computer technology in the resolution of motor vehicle issues. - Plan the process of managing the motor vehicle maintenance system. - Demonstrate professional and ethical responsibility in motor vehicle maintenance.